Native Instinct
Team Member Photo

Peter Howells

Director/User Experience
A native of Pontiac, Illinois, Pete cut his information design teeth working for the Eureka vacuum cleaner company, having designed that little graphic on the vacuum that tells you how much it sucks. Of course, that was before the Web.

Pete pioneered new media design at Ikonic in the early 1990’s and has worked in a variety of roles from Creative Director and Product Manager to independent consultant to bon vivant. Pete has also worked in a wide range of industries, including healthcare, e-commerce, high-tech, and finance companies, with clients that include ADP, Blue Shield of California, Western Union, and Williams-Sonoma. Pete has extensive experience using established product management methodologies to capture requirements and create strategic roadmaps for his clients, providing heuristic evaluations of site designs, planning and implementing user testing, and documenting cross-disciplinary interface specifications, which streamline final production and enhance quality assurance.

At Native Instinct, Pete has worked on projects for Cyworld, The Home Depot, Walmart.com, Wells Fargo, and others. In his spare time, he can often be found making art.