Lynda is Native Instinct’s conductor, working closely with clients and Native Instinct’s creative and technical teams to create pitch-perfect products and strategies.

A former architect, Lynda started her career working on AutoCAD, later teaching herself HTML and building her first Web page in 1995. She was a Senior Product Manager at Sapient and Senior Producer at Ikonic, and has produced multiple e-commerce Web sites, including multi-million dollar projects for Williams-Sonoma’s wedding and gift registry, Home Depot’s online gift registry, and site redesigns of Sonystyle.com and Gymboree.com. She also built JustGive.org, a nonprofit that connects people to charities, from scratch. An accomplished team leader, Lynda’s projects at Native Instinct have included managing the development of interactive products for Salesforce.com, Virgin Charter, Pure Digital’s theflip.com, and Cyworld.

While Lynda was born in Michigan and grew up in San Diego, she considers Marin County’s Mt. Tamalpais, where she can be found running or biking five days a week, her spiritual home.